our goal
Increase sales share for new product launches and strengthen our perception
as a “destination for new”.
our reasons to believe
We’ve got new in the bag: we’ve got tried and true essentials, but we’re also tapping into seasonal trends, blockbuster launches and cutting-edge solutions.
We curate for her: a handful of featured products every month and dozens more in our aisles, all chosen with our design target in mind.
We deliver surprise and delight: whether she loves the hunt, is searching for alternatives or is just browsing, she’ll be rewarded with products that bring health and beauty from the heart that she’ll share with friends and keep coming back to try.
Creative Direction, Photo Art Direction
